As we live in the era of technology, it’s no surprise we’re all crazy about our devices. As addictive as it might seem, since it’s undeniable how greatly lifestyles have changed especially now that there are more couch potatoes thanks to electronics, it’s not all that bad when we consider how they’ve also helped improve certain talents and made a groundbreaking change in professions. Yes, as you might have guessed, what I’m alluding to is photography. It’s not all just selfies and meal photographs, as IKEA point out in their ad, but also quality products that make people reconsider photography as a profession rather than just a hobby.
All great things start from small beginnings, and it takes a great deal of practice to be able to achieve the desired outcome, but it also takes staying up to date with all the upgrades of cameras as well as camera accessories since they’re equally important for the ending result. Since the world of technology is constantly undergoing some upgrades, the choice is vast when it comes to choosing the perfect fit for a specific type of photography, but there’s one type both amateurs and professionals alike are after: medium format cameras.
Full frame cameras aren’t that much the trend anymore because medium format cameras have got all what it takes to produce unique photographs. This is due to their lack of perspective distortion which allows for photos that present the world the way our eyes see it, and their user friendly design that’s also more compact than full frame makes them easy to use outdoors just as much as in a studio. This means owning one of these cameras, for instance the Hasselblad X1D-50c or H6D-50c, can provide you with outstanding photographs that won’t lose their quality even when significantly enlarged, which is why they’re perfect for large prints and ad campaigns since they don’t require much editing and use of special effects.
What can be said to represent a medium format camera are the large sensors it contains, different from those of phone cameras and SLRs. Large sensors equals large pixels and this is something that affects low light performance particularly well as the light capturing capacity is increased. Another quality that separates a medium format camera from full frame is the flash sync speed that gives the photographer more freedom to be creative with flashes thanks to the internal leaf shutter in the lens. Sure, quality comes at a price, but if you’re planning on being serious about being a photographer, it’s the kind of investment you can be sure is going to pay off eventually.
